Netflix Inc. has bounced back this year to revive its subscriber growth. But even after a recent rally, its stock remains more than 70 percent below its peak price of nearly $305 about a year ago, largely because of concerns about what Netflix has been spending to attract and retain subscribers. The stock gained $3.33, or 4 percent, to close Thursday at $84.97.
Getting subscribers back is certainly a step in the right direction, but I feel like this misstep is going to be costly for Netflix. There is more competition than ever in the streaming arena and content creators are starting to charge top dollar for streaming rights (if not deciding to get into the streaming business themselves).